Glossary of Terms

Common terms used in door hanger and flyers distribution

Backcheck - the process of contacting the homeowner or returning to the distribution area to confirm that the door hanger / flyer / leaflet was distributed

Copy - the message or text that is printed on the advertising piece (door hanger, flyer, leaflet)

Die-Cut - the process of physically cutting the printed paper to the desired size and shape

Door Hanger - an advertising piece that is designed to be placed on a homeowner's door knob; usually takes the form of "card stock" paper but could also be a plastic bag with a product sample

Printing Proof - a preliminary example of the layout and artwork for a specific printing job

Theme Shaped - the physical design of the door hanger or advertisement to resemble an object, product, or concept; excellent method for creating awareness and consumer interest

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